Is Internet Advertising Effective?
Internet advertising goes beyond traditional methods of advertising by combing the dynamics of sight, sound and action in one comprehensive format. Unlike traditional advertising methods such as radio, television, newspaper and billboards, Internet advertising is available 24 hours per day seven days a week. The Pew Research Center states 78% of adult Internet users actually access the World Wide Web to make a decision on goods or services they are considering purchasing. The survey also reports fully 91% of Americans go to the Internet to find important information. The survey found that 81% use it to check the weather, 78% to get he news, 71% to watch a video, 61% to get info on politics, not to mention the people who are going to school online, sending or reading email, playing games, online banking, using the telephone or just for the fun of it. The internet is the most used communication platform not only in America but also the world. Internet advertising tends to be far less expensive than traditional advertising methods which means the advertiser can reach potential customers cost effectively.
According to Office of International Information Programs of the U.S. Department of State
Internet users in America number 245,203,319 users which represent 78.1% of the population. Internet users in Kansas number 2,248,721 users which represent 78.9% of the population
It is interesting to note that Internet users with higher income and education tend to use the Internet more.
Online Newspaper Advertising a Cost Effective Marketing Alternative
An online newspaper has a definite cost advantage in the realm of operational costs compared to the more traditional brick and mortar media. The available technology and approach to product production and delivery can produce a well designed attractive product for far less which means less expensive more cost effective advertising. An online newspaper can provide an advertiser a display ad for as little as a $1 a day. A lot of bang for your buck.
Does Your Business Need A Web Site?
Yes, it does!
Your competition may already have an effective internet presence. Having a web site can offer your business a cost effective way of marketing to current customers but also reaching new ones. Having an online presence is increasingly a necessary marketing tool for businesses of all sizes. A web site allows a small business the same reach and impact of your competitors with web sites. The vast majority of consumers turn to the convenience of the Internet for needed goods, products and services. If you're not online you maybe missing out on the opportunity to make a sale! Your web site can project a professional image and position you as an established business. Your web site is a marketing tool that's selling for you 24/7, for as little as $1 per day. A web site can be a great asset to even the smallest of businesses.